Louis XIII Cognac

PaintScaping creates immersive space for Louis XIII cognac

When: Mar 1st, 2018

Immersive Spaces

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NY-based event company Gradient hired PaintScaping to create an immersive experience for Louis XIII cognac -- one of the most exclusive cognac brands in the world.

Produced in partnership with Pharrell Williams, the event focused on the devastating effects of global warming.

Pharrell's new song was engraved on a disk, made of clay, from the cognac region, in France. Then it was locked in a safe, with the song slated for release in 2117, one hundred years from now. But if the water levels keep on rising, the disk will disintegrate, and the song will be lost forever.

Houston was the first of three cities (Houston, Miami, and LA.)