A Barrel in Louisville

Louisville.
The 2nd city in our Dewar's road trip!
Click New York or Miami to check out the other cities.

PaintScaping was hired by top agency The Marketing Arm, Chief Marketer Magazine's "Agency of The Year," to create a 360 projection mapping experience inside a giant barrel, for their client Dewar's new Scratched Cask campaign.

And then we hit the road with the barrel, in 4 cities: Chicago, Louisville, New York, and Miami.

3 5k projectors. Surround sound. Heat. Scent. And fans. Our first 4D experience!

Consumers were also invited to sample the whiskey, and experience VR goggles.

In Louisville, we set up at the South Street Seaport. Here are a few photos.

THE TEAM:
The PaintScaping team included 3D artist Michael Kory, Photoshop magician Allen Battino, senior field operations Mike Cianciola, audio engineer Art Wood, production manager Sean Wright, and client liaison Julia Bergeron.