Americana at Brand
“Winter Wonderland Magic Experience”
Caruso Affiliated is a well-known commercial real-estate developer in Los Angeles. Led by Rick Caruso, it has built many retail and entertainment centers of extraordinary quality, including The Grove in West LA, one of the most successful retail centers in the country. Caruso Affiliated’s properties also includes The Americana at Brand, a very popular shopping and dining destination, in Glendale, California.
From November 26th to December 24th, 2010, the public had the extraordinary opportunity of seeing a spectacular 95ft-wide winter wonderland paintscape, at 7pm, and 8pm, every night.
They witnessed an amazing transformation as elves added icicles, holiday trimmings, and made snow fall. Toy soldiers came to life, and even Santa Claus made an appearance.
Many of the spectators waved at the elves, and others had tears in their eyes.
The hardware used was the Roadster HD 18K Christie, which was tested in pretty harsh conditions, as some nights it poured at levels rarely seen in LA.