South Beach

PaintScaping creates immersive experience in South Beach

When: Mar 28th, 2018

Immersive Spaces

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Miami - 2nd city of a 3-city tour (Houston, Miami, and LA)

NY-based event company Gradient hired PaintScaping to create an immersive experience for Louis XIII cognac -- one of the most exclusive cognac brands in the world.

Produced in partnership with Pharrell Williams, the event was held at The Temple House, in South Beach, and focused on the devastating effects of global warming.

Pharrell's new song was engraved on a disk, made of clay, from the cognac region, in France. Then it was locked in a safe, with the song slated for release in 2117, one hundred years from now. But if the water levels keep on rising, the disk will disintegrate, and the song will be lost forever.

Miami was the second of three cities (Houston, Miami, and LA.)