United Launch Alliance hires PaintScaping for once-in-a-lifetime mapping
When: Aug 24th, 2020
Where: Launch Complex 37 - Pad 37b, Cape Canaveral Air Force Station, Florida
PaintScaping made history this week by creating a projection mapping on an operational rocket ahead of the launch.
The mapping took place Aug. 24 on United Launch Alliance’s Delta IV Heavy rocket. United Launch Alliance (ULA) is the nation’s premier launch services company and is sending a mission into space from Cape Canaveral Air Force Station in Florida for the National Reconnaissance Office. This was the first time in history that a mapping was projected on an operational rocket.
The Los Angeles-based PaintScaping is no stranger to high-profile projects. “Now the sky is no longer the limit,” notes Philippe Bergeron with a smile, CEO of PaintScaping. In 2018, it partnered with Nationwide Video to create the largest USA mapping ever — on Park MGM in Las Vegas.
“Having combined resources with Philippe and his elite team, we are very proud to be part of this monumental event, ” says Bret Tracey, president of Nationwide Video. “In the AV world, this will have historical relevance.”
For the ULA mapping, PaintScaping used six Christie 45,000 ISO lumens pure RGB laser projectors, some of the strongest projectors ever for mapping. “PaintScaping is a virtuoso in 3D projection mapping storytelling, and we are thrilled PaintScaping chose Christie and Nationwide Video for this very special project,” says Zoran Veselic, President and COO, Christie.
PaintScaping’s mapping for Rihanna and Calvin Harris, using seven Christie projectors, also teamed with Nationwide Video, has garnered 2.4 billion views on YouTube, making it the most viewed mapping ever on the online video platform.
PaintScaping’s other major projects include a giant storytelling mapping on nature, using 13 Christie 30,000 lumen projectors at the famed San Diego Zoo, voted #1 zoo in the world, as well as Rodeo Drive, Sony Pictures, Tiffany, Porsche, and Ritz-Carlton.
(Many of the photos courtesy of ULA.)