PaintScaping projects Call of Duty clips in Eminem's "Survival" music video

Eminem. Activision's Call of Duty. Combined.

When those two powerhouses came together to create a music video for Eminem's new song "Survival", we knew the result was going to be a knockout. And we were fortunate enough to bring our expertise to the shoot. Eminem in foreground. "COD: Ghosts" footage (dropping on Nov. 5) projected on buildings in the BG -- and that's where we came in.

We ended up flying to Detroit to assist Syndrome, the production company, and 72andSunny, the advertising agency, in setting up all the projections.

We're a 3D mapping company, first and foremost. So we created some classic mapping effects -- destruction, fire, 3D geometric moves. But sometimes, it's good to know when NOT to do mapping. In this case, it distracted from the Call of Duty footage, so we ended up doing straight projection, behind Em as he was performing. The result: f*n awesome.

We stayed in the motor city for 12 days. The shoot was in a run-down area (it is for COD, after all) but downtown Detroit is awesome. And the food was to die for. Slows BBQ, anyone?

Four walls. Four 18K HD Christie projectors. Four media players. And six lenses. Lots of firepower. The PaintScaping on-set crew was top-notch. Thanks, Sally, Taylor, Jeff, Carrie, and Philippe! And the pre-prod team just as awesome. Thanks to Jeffrey, Audri, Kyle, and Rob!

And a million thanks to Monica, at Syndrome, who trusted us. It was da bomb.