Pepsi destroys Coke at Supper Bowl week
PaintScaping 3D maps Coke bldg, for Pepsi
The Cola war was full on, for Super Bowl LIII, in Atlanta.
In the land of Coca-Cola, Pepsi blanketed the city with hilarious billboards.
And to raise the stakes, Pepsi asked PaintScaping to destroy -- albeit virtually -- the old World of Coca-Cola building.
The State almost intervened (yup,) but in the end, it was... epic.
We used a total of 10 Christie Boxer 30k projectors, both for the Old Coke bldg, and the Georgia Freight Depot, where the Pepsi party was happening, featuring Travis Scott. We used a Disguise D3 4x4, as our media player.
Thx a million to AVTS, for supporting our technical and hardware needs. In particular, a huge thank you to David Sweet, from AVTS.
And a big shout-out to our awesome PaintScaping team:
Jerry Weil - content
Mike Cianciola - Field Operations
Julia Bergeron - Business Development
Michael McCaughey - Office Manager
Philippe Bergeron - Producer