Pepsi - SuperBowl week
PaintScaping 3D maps Coke bldg, for Pepsi
The Cola war was full on, for Super Bowl LIII, in Atlanta.
In the land of Coca-Cola, Pepsi blanketed the city with hilarious billboards.
And to raise the stakes, Pepsi asked PaintScaping to destroy -- albeit virtually -- the old World of Coca-Cola building.
The State almost intervened (yup,) but in the end, it was... epic.
We used a total of 10 Christie Boxer 30k projectors, both for the Old Coke bldg, and the Georgia Freight Depot, where the Pepsi party was happening, featuring Travis Scott. We used a Disguise D3 4x4, as our media player.
Thx a million to AVTS, for supporting our technical and hardware needs. In particular, a huge thank you to David Sweet, from AVTS.
And a big shout-out to our awesome PaintScaping team:
Jerry Weil - content
Mike Cianciola - Field Operations
Julia Bergeron - Business Development
Michael McCaughey - Office Manager
Philippe Bergeron - Producer